City Football Group will be partnering with Expo 2020, scheduled to be held from October 1, 2021 to March 31, 2022 in Dubai.
As part of this partnership deal, Expo 2020 will also be recognised as official partners with reigning Indian Super League champions Mumbai City FC as well as Premier League champions Manchester City.
The intent of this collaboration is to use football’s reach across the world in order to give more impetus to the Expo 2020.
“Both Expo 2020 and City Football Group are passionate about bringing people together to create meaningful change in important areas, such as youth empowerment, gender equality and inclusion, as well as the use of technology for good”, said Sholto Douglas-Home, CSMO, Expo 2020 Dubai, in a media press release on the Government of Dubai’s official website.
“As Manchester City’s Official Exhibition Partner and Mumbai City FC’s Official Partner, we are excited to see how the powerful, universal language of football can inspire millions around the globe to be part of a truly exceptional World Expo and a historic milestone for our vast region.
“This partnership is an exciting addition to Expo 2020’s involvement with a number of leading sports across the globe, including our official sponsorship of Formula 1 and Indian Premier League team Rajasthan Royals – with more sporting collaborations to be announced soon.”
Roel de Vries, City Football Group’s Group COO said: “At Manchester City, we are constantly striving to find the best solutions to achieve success, whether that’s on the pitch or everything we do beyond that to engage with our global fanbase, operate in a sustainable way and help to support our communities.
“Partnering with Expo 2020 and exploring its wealth of expertise will provide a fantastic opportunity for the Club to develop its knowledge across many areas. We are also looking forward to unveiling a Manchester City presence at the Expo where we will showcase on a global stage how the Club is leading the way in the football industry.”
City Football Group will definitely be using more events like these in order to further amplify their reach locally among all clubs under their umbrella from across the world.